L'Oréal DIA Richesse Demi-Permanent Hair Color

What It Is: L'Oréal DIA Richesse is a professional, ammonia-free hair coloring system renowned for enhancing natural beauty and delivering luminous, long-lasting color. This gentle formula blends seamlessly with your hair color, adding richness and shine without dramatic lift or harsh demarcation. Perfect for first-time colorists, those seeking to cover grays subtly, or anyone wanting to refresh their natural shade, DIA Richesse offers a luxurious coloring experience. Key Features & Benefits: Ammonia-Free Formula: Minimizes irritation and damage, making it suitable for even delicate scalps and sensitized hair. Natural-Looking Results: Blends seamlessly with existing hair color for a subtle, multi-dimensional effect. Up to 70% Gray Coverage: Effectively covers grays while maintaining a natural look. Richness & Shine: Infused with nourishing ingredients to leave hair feeling soft, smooth, and radiant. Long-Lasting Color: Enjoy vibrant, fade-resistant color for up to 6 weeks. Versatile Performance: Ideal for various techniques, including highlights, lowlights, glosses, and all-over color applications. Loreal Dia Richesse How to Use: Prepare the color mixture according to the recommended ratio (see below). Apply the mixture to dry, sectioned hair using a brush or applicator. Rinse thoroughly with warm water and shampoo and condition with professional haircare products. Loreal Dia Richesse Processing Time: The duration depends on your desired effect, typically ranging from 5 to 20 minutes: 5-10 minutes: For highlights or a subtle gloss. 15-20 minutes: For all-over color or deeper coverage. Loreal Dia Richesse Mixing Ratio: For on-scalp applications: Mix 1 part DIA Richesse hair color with 1.5 parts DIA Richesse developer (1:1.5 ratio). For off-scalp applications: Mix 1 part DIA Richesse hair color with 2 parts DIA Richesse developer (1:2 ratio). Loreal Dia Richesse Color Chart Ingredients: Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Sodium Cocoyl Isethionate, Laureth-2, Ammonium Hydroxide, Stearic Acid, Cetyl Alcohol, Parfum (Fragrance), Myristic Acid, Palmitic Acid, Sodium Chloride, Citric Acid, Sodium Benzoate, Tetrasodium EDTA, Sodium Sulfate, Toluene-2,5-Diamine Sulfate, 1-Naphthol-4-Sulfonic Acid, 2-Amino-3,4-Dimethylaminotoluene, 4-Amino-2-Hydroxyethylaminotoluene, 2-Amino-4-Hydroxyethylaminotoluene, 2-Amino-5-Aminotoluene, Linalool, Geraniol, Citronellol, Alpha-Isomethyl Ionone, Benzyl Alcohol, Limonene, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide).