New Wash Original Purple

International orders may be delayed. EU orders will ship around August 5th. New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional shampoos. This detergent-free cleanser gently cleanses, conditions and tones hair in one step while supporting a healthy scalp and preserving your hair’s natural oils. New Wash Original Purple breaks the cycle of over-cleansing and over-correcting that can leave light hair dull, dry, or weighed down. Gently neutralizing unwelcome brassiness and yellow tones with a blend of botanical extracts rich in antioxidant phytochemicals that keeps your scalp balanced, your color true, and your hair healthier with every wash. The result: brighter, cooler-toned hair that feels as good as it looks wash after wash. NEUTRALIZE Reduces brassiness and yellowing of lighter tones ENHANCE Doubles the color protection of New Wash Original and New Wash Rich PROTECT Shields hair from UV rays and repeated washing RESTORE Replenishes your natural vibrance and shine EXTEND Prevents color fade between salon appointments ABOUT THAT SYMBOL… The quotation mark represents the start of a story—with New Wash, it’s yours. It also signals transparency, just as New Wash eliminates unnecessary steps and questionable.